Affiliate marketing can be a very smart way for a company to acquire more customers. However, it is important to recruit good affiliates. This sometimes turns out to be a job. Fortunately, there are some tips and guidelines you can use to recruit high-performing affiliates.
In this article, we discuss the best way to do it and give you five steps!
First of all, it is important to passively recruit affiliates. You can do this in two simple ways. First, it is useful to place a link on your website (usually in the footer) to a page where you explain that people can make money by promoting your products. A little explanation can be given here.
Furthermore, it is advisable to put yourself on affiliate websites and networks. This is possible, for example, as an advertiser with AffiliateMNGR.
It is also advisable to actively look for affiliates yourself. This can be done, for example, by approaching websites or influencers and asking if they are interested in a position as an affiliate.
Looking for affiliates yourself takes a lot more work than passive recruitment. Fortunately, it doesn't have to be difficult. There are three steps you can follow to do this:
There is a good chance that you will initially receive little interest and responses, but if you have one affiliate who wants to promote your products for years, you will have a great advantage.
It is important to make your affiliate program as attractive as possible. The best way to do this is to divide the profits fairly or even work in the affiliate's favor. This way, affiliates are more likely to choose to promote you. In particular, products that require no expenses or man-hours can be promoted with a higher commission.
Now, if you have an affiliate, it is also extremely important to build a relationship with them. This is very important for a collaboration that will benefit both of you. Contact your affiliates personally and call them occasionally. If they know you personally, they are much less likely to stop promoting you. It is important to only do this with affiliates where you expect it to yield something.
Once you've built up some affiliates, it's useful to give them some tips. This way, you can offer them tools to perform better. This can be done by means of tools or a new inspiration. This makes it possible for both parties to develop significantly.
