How to Write a Strong About Us Page for Your Affiliate Website

18-11-24

Make the Page as Personal as Possible

Your About Us page should feel as personal as possible. If you run your affiliate website as a business, use this page to present your company. If it’s a personal website, share who you are and why you started your affiliate site.

For an extra personal touch, consider creating a fictional persona. This can add character to your site, even if you prefer to remain anonymous. Avoid technical jargon to keep the page approachable. Write as if you’re having a conversation with someone—this is engaging and enjoyable for readers.

Share Why You Started

Capturing your audience's attention is key. Share your story about why and how you started your affiliate website. This shows what makes you unique, which helps draw readers to your site.

Including a photo of yourself—or a fictional persona—can enhance the personal connection and make your site more relatable.

Include a Call to Action

Adding a call to action (CTA) to your About Us page is a smart move. Encourage visitors to take specific actions, such as reading reviews or exploring other articles on your site. This keeps your audience engaged and directs them to more of your content.

Need more information about setting up your affiliate website or connecting with advertisers? Feel free to contact us!