Banners and Display advertising, glossary of key acronyms and terms
Digital marketing is full of the special slang and terms full of meaning. On this page we try to collect all you need to know about Banners and Display advertising.
What terms and acronyms we used the most to Banners and Display advertising
With this glossary you are safe in 95% of the cases.
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Acquisition
Acquisition is a form of conversion, referring to a successful action by the user that is not specifically related to the payment. An acquisition is determined when a user signs up, makes a purchase, or takes a desired action in response to an ad. acquisition versus conversion An acquisition gives focus on creating awareness, highlighting the difference with the competitors and highlighting benefits and stimulating potential customers to shop.
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Ad exchange
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Ad network
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ADN
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Ad tag
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Ad position
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Ad targeting
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Ad placement
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Bidding strategy
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Contextual data
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Ad placement
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Conversion
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Cookie
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Cookie
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Data management platform (DMP)
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Frequency capping
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HTML5 banner ad
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Impression
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Landing page
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Publisher
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Publisher
Affiliate MNGR for advertisers
Our toolset for advertisers is released!
Affiliate MNGR for advertisers consists of
- Ad Delivery Network (ADN)
- Ad and Affiliate management portal for advertisers
- Ad and banner generator for advertisers
- Real-time DataWall with actual major statistics of running campaigns
- Health-check monitor for ad/affiliates placements and ads destinations
- Affiliate MNGR Ads and Affiliate API
Because Affiliate MNGR for advertisers is in Alpha, we have special prices for advertisers. At this moment you can only sign up for Affiliate MNGR for advertisers only with an invite.
