Banners and Display advertising, glossary of key acronyms and terms

Digital marketing is full of the special slang and terms full of meaning. On this page we try to collect all you need to know about Banners and Display advertising.

What terms and acronyms we used the most to Banners and Display advertising

Digital marketing is flooded with a huge amount of terms and words with very important meanings. But most acronyms are used very rarely or refer to a specific type of ad. It can be confusing and discouraging. That's why we're creating the glossary of the most commonly used terms and acronyms you'll need for banners and display ads.
With this glossary you are safe in 95% of the cases.
  • Acquisition

    Acquisition is a form of conversion, referring to a successful action by the user that is not specifically related to the payment. An acquisition is determined when a user signs up, makes a purchase, or takes a desired action in response to an ad. acquisition versus conversion An acquisition gives focus on creating awareness, highlighting the difference with the competitors and highlighting benefits and stimulating potential customers to shop.

  • Ad exchange

  • Ad network

  • ADN

  • Ad tag

  • Ad position

  • Ad targeting

  • Ad placement

  • Bidding strategy

  • Contextual data

  • Ad placement

  • Conversion

  • Cookie

  • Cookie

  • Data management platform (DMP)

  • Frequency capping

  • HTML5 banner ad

  • Impression

  • Landing page

  • Publisher

  • Publisher

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