Banners and Display advertising, glossary of key acronyms and terms
Digital marketing is full of the special slang and terms full of meaning. On this page we try to collect all you need to know about Banners and Display advertising.
What terms and acronyms we used the most to Banners and Display advertising
With this glossary you are safe in 95% of the cases.
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Acquisition
Acquisition is a form of conversion, referring to a successful action by the user that is not specifically related to the payment. An acquisition is determined when a user signs up, makes a purchase, or takes a desired action in response to an ad. acquisition versus conversion An acquisition gives focus on creating awareness, highlighting the difference with the competitors and highlighting benefits and stimulating potential customers to shop.
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Ad exchange
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Ad network
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ADN
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Ad tag
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Ad position
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Ad targeting
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Ad placement
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Bidding strategy
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Contextual data
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Ad placement
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Conversion
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Cookie
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Cookie
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Data management platform (DMP)
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Frequency capping
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HTML5 banner ad
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Impression
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Landing page
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Publisher
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Publisher
Affiliate MNGR voor adverteerders
Onze toolset voor adverteerders is vrijgegeven!
Affiliate MNGR voor adverteerders bestaat uit:
- Ad Delivery Network (ADN)
- Ad en Affiliate management portal voor adverteerders
- Ad en banner generator voor adverteerders
- Realtime DataWall met actuele belangrijke statistieken van lopende campagnes
- Statuscontrolemonitor voor plaatsingen van advertenties/aangeslotenen en advertentiebestemmingen
- Affiliate MNGR Ads en Affiliate API
Omdat Affiliate MNGR voor adverteerders in Alpha staat, hebben we speciale prijzen voor adverteerders. Op dit moment kunt u zich alleen aanmelden voor Affiliate MNGR voor adverteerders met een uitnodiging.
